Jan 2024

20th Anniversary

Eastern Smart Furniture (ESF), proudly established in 2004, is on the verge of celebrating two decades of excellence as we approach our 20th anniversary. Our journey has been nothing short of extraordinary, marked by continuous learning and unwavering determination. Every step we've taken, and every challenge we've faced, has been an opportunity for growth and improvement, shaping us into who we are today—a thriving symbol of resilience, innovation, and success.


2004 - ESF was incorporated on 11th Sep, founded by Henry Cheah

2009 - Participating in numerous international furniture trade events, one that has significantly contributed to our success is Index Dubai in the UAE.

2010 - 1st Overseas trip to Macao  

2013 - Malaysia head office re-locate at Petaling Jaya, Selangor

2014 - Celebrating our 10th Anniversary

2016 - Completed our 1st commercial project in Cyberjaya, Malaysia

2018 - Collaborated with DJ Khaled for WE THE BEST HOME Collection

          - Managed the shipment of over 1,200 containers annually

2019 - Opened the Maha Capital Holding warehouse with 4000sqm of space

2020 - Commenced local market distribution

          - Engaged Stellar Sparx International for Talent Development

2022 - Opened our 1st Retail

2024 - Celebrating our 20th Anniversary

ESF is a growing business and our commitment is to be in business for the long term. The true test of our sincerity and effort lies in the quality of everything we offer – products that are sellable, multifunctional where possible, long-lasting, beautiful, and good quality. While we strive for this, we acknowledge that we are still on our journey to achieve this vision.