Je Hong Kim
Je Hong Kim
Managing Director
Je Hong Kim
Je Hong Kim
Managing Director

Mr. Je has been with the company since 2004. Prior to ESF, he had held various position from executive to managerial level in different industries namely business and financial consultancy, Investment bank and retail banking. He was made to Directorship in March 2015.

Mr. Je’s diversified background and keen eye for design, fashion and style, enable the company and his team to provide its customers with outstanding quality of product and exquisite design. He has an in-depth understanding and expertise in managing complexities of global sourcing and distribution.

He was passionate about building a sustainable business with the intention to bring comfort and joy to every home worldwide.

He loves travelling and he was a black belt holder in Tae Kwon Do, a martial art from Korea.

Wong Siew Voon
Wong Siew Voon
Assistant General Manager
Wong Siew Voon
Wong Siew Voon
Assistant General Manager

Siew Voon graduated with a Bachelor Degree in Marketing & Management and she has been in the furniture export industry for more than 8 years with comprehensive knowledge and experience in the oversea market. With the leadership and guidance from management, she is now the Assistant General Manager in ESF who oversees business development, shipping, and customer service team. Siew Voon is always on task with an ability to identify marketing strategies and implement direction positively driven by company objectives, business needs, and sales targets.

Cheerful, trustworthy, capable, and passionate are some of the words that her team and customers describe her. Siew Voon always believes every initiative pays for a return.

Nicole Foo
Nicole Foo
Business Development Manager
Nicole Foo
Nicole Foo
Business Development Manager

Graduated with a Bachelor's Degree (Hons) in Hotel & Tourism Management, Nicole has 12 years of working experience in hotels and restaurant equipment specializing in Sales & Marketing.  Having a Sales & Marketing background, she decided to expand her industry knowledge by taking the challenge and making a career move to the furniture sector.  

As a Business Development Manager in ESF, Nicole oversees the Business Development department consisting of export and local divisions, at the forefront of customer service, and is part of the management team in formulating marketing & sales strategies. She believes in the interdependent principle where the sharing of knowledge, a combination of skill sets, and effective communication would lead everyone to achieve their greatest success.

Nicole loves traveling, she is also looking for any opportunity to discover new adventures and continuously develop herself to be an effective leader in her field. During her free time, Nicole loves to research lifestyle, living, and trends that keep up with the latest industry trends.  

“Always look ahead, build today to achieve tomorrow”

Khairil Fiqri
Khairil Fiqri
Business Development | Middle East, India, Indonesia
Khairil Fiqri
Khairil Fiqri
Business Development | Middle East, India, Indonesia

Email: khairil@easternsmart.com | Contact: +6012-200 6672

Khairil Fiqri is a professional business development executive, marketing-content writer, traveler, negotiator, and semi-pro athlete with more than 5 years’ experience in international business, sales, operations, and international marketing. Khairil speaks Malay, Indonesian, English and a moderate volume of Arabic language.

Graduated with Bachelor of Economics (Hons) in 2018, Khairil kick-started his career in medical manufacturing and export, serving his clients across the land of Indonesia for 2 years whilst traveling several locations on the globe including Ghana, Sri Lanka, Cambodia, Turkey, and UAE before expanding his export’s expertise in Eastern Smart Furniture.

At ESF, Khairil is overseeing the whole sales, operations, and marketing activities in the Middle East, South Asia, and several countries in South East Asia. His clients include numerous public listed companies, international retailers, and well-known furniture wholesalers in countries like UAE, Saudi Arabia, Indonesia, and India.

“Gratitude is a prescription to avoid looking outwards with envy and inwards with disappointment”

Justin Tan
Justin Tan
Business Development | USA, Southeast Asia, Africa, Oceania
Justin Tan
Justin Tan
Business Development | USA, Southeast Asia, Africa, Oceania

Email: justintan@easternsmart.com | Contact: +6018-382 8628

Justin holds a Diploma in Business Administration and has 7 years of work experience, including 3 years in Singapore and 4 years in an export sales role.

He recognized the significance of a sale position in a company and is self-motivated to perform well. As a result, he has decided to embark on a new challenge in the furniture industry, utilizing his previous sales experience and skills to contribute to ESF’s growth.

Justin possesses strong communication skills and is able to establish positive relationships with clients. He is a confident negotiator and a creative problem-solver. With his education, work experience, and personal qualities, Justin is ready and poised to make valuable contributions to Eastern Smart Furniture.

Justin values teamwork and encourages open communication among team members. He believes that working together leads to better results. He also believes in the philosophy of the law of attraction, "where positive thinking attracts positive outcomes".

Ben Chin
Ben Chin
Business Development | Malaysia, Singapore
Ben Chin
Ben Chin
Business Development | Malaysia, Singapore

Email: benchin@easternsmart.com | Contact: +6011-1799 1168

Ben graduated with a Bachelor's Degree (Hons) in Hospitality Management. He is a passionate, persistent, and strong-willed person. He has multiple experiences in various industries including F&B, a multinational FMCG company.

He communicates effectively and builds strong relationships with people to his great F&B experience with a joined management trainee program which promoted him into a managerial position within 3 months in the leading Chinese F&B company.  

He overachieved in the sales department of a multinational FMCG company and was selected by the head office in Thailand in 2022 to participate in the Future Leaders Program. After 6 months future leadership program, he took on the challenge of setting up and leading the new food services business unit in Malaysia, showcasing his strategic thinking and leadership capabilities. 

He decided to explore the furniture industry reflecting his desire for ongoing learning and exposure to different professional perspectives. Currently, he holds a role overseeing the distribution for Malaysia, Singapore, and Brunei clients.

"In the world of business, a positive outlook isn't just a trait; it's a game-changer."