Je Hong Kim
Je Hong Kim
Managing Director
Je Hong Kim
Je Hong Kim
Managing Director

Mr. Je has been with the company since 2004. Prior to ESF, he had held various position from executive to managerial level in different industries namely business and financial consultancy, Investment bank and retail banking. He was made to Directorship in March 2015.

Mr. Je’s diversified background and keen eye for design, fashion and style, enable the company and his team to provide its customers with outstanding quality of product and exquisite design. He has an in-depth understanding and expertise in managing complexities of global sourcing and distribution.

He was passionate about building a sustainable business with the intention to bring comfort and joy to every home worldwide.

He loves travelling and he was a black belt holder in Tae Kwon Do, a martial art from Korea.

Wong Siew Voon
Wong Siew Voon
Assistant General Manager
Wong Siew Voon
Wong Siew Voon
Assistant General Manager

Siew Voon graduated with a Bachelor Degree in Marketing & Management and she has been in the furniture export industry for more than 8 years with comprehensive knowledge and experience in the oversea market. With the leadership and guidance from management, she is now the Assistant General Manager in ESF who oversees business development, shipping, and customer service team. Siew Voon is always on task with an ability to identify marketing strategies and implement direction positively driven by company objectives, business needs, and sales targets.

Cheerful, trustworthy, capable, and passionate are some of the words that her team and customers describe her. Siew Voon always believes every initiative pays for a return.

Nicole Foo
Nicole Foo
Business Development Manager
Nicole Foo
Nicole Foo
Business Development Manager

Graduated with Bachelor Degree (Hons) of Hotel & Tourism Management, Nicole has 12 years working experiences in hotels and restaurants equipment specialize in Sales & Marketing.  Having a Sales & Marketing background, she decided to expand her industry knowledge by taking the challenge and made a career move to furniture sector.  
As a Business Development Manager in ESF, Nicole is overseeing the Business Development department consist of export and local division, at the forefront on customer service and part of the management team in formulating marketing & sale strategies. She believes in interdependent principle where sharing of knowledge, combination of skill set and effective communication would lead everyone to achieving their greatest success.

Nicole loves travelling, she is also looking for any opportunity to discover new adventure and continuously develop herself to be an effective leader in her field. During her free time, Nicole loves to research on lifestyle, living and trend that keep up to the latest industry trend.  

“Always look ahead, build today to achieve tomorrow”

Khairil Fiqri
Khairil Fiqri
Business Development | Middle East, India, Indonesia
Khairil Fiqri
Khairil Fiqri
Business Development | Middle East, India, Indonesia

Email: khairil@easternsmart.com | Contact: +6012-200 6672

Khairil Fiqri is a professional business development executive, marketing-content writer, traveler, negotiator, and semi-pro athlete with more than 5 years’ experience in international business, sales, operations, and international marketing. Khairil speaks Malay, Indonesian, English and a moderate volume of Arabic language.

Graduated with Bachelor of Economics (Hons) in 2018, Khairil kick-started his career in medical manufacturing and export, serving his clients across the land of Indonesia for 2 years whilst traveling several locations on the globe including Ghana, Sri Lanka, Cambodia, Turkey, and UAE before expanding his export’s expertise in Eastern Smart Furniture.

At ESF, Khairil is overseeing the whole sales, operations, and marketing activities in the Middle East, South Asia, and several countries in South East Asia. His clients include numerous public listed companies, international retailers, and well-known furniture wholesalers in countries like UAE, Saudi Arabia, Indonesia, and India.

“Gratitude is a prescription to avoid looking outwards with envy and inwards with disappointment”

Joseph Lim
Joseph Lim
Business Development | USA, Southeast Asia, Africa, Oceania
Joseph Lim
Joseph Lim
Business Development | USA, Southeast Asia, Africa, Oceania

Email: josephlim@easternsmart.com | Contact: +6012-683 0665

With more than 10 years of experience in International Business Development, Joseph has made a great contribution to ESF sales and marketing operations. He has brought in new clients, grew existing accounts, nurtured the team, and enhanced marketing materials in attempt to explore new possibilities.

He started his international business career in the Medical Disposable manufacturing industry, moved to Upholstery Raw Material manufacturing, and joined ESF to continue his career path. During all these years, he traveled to several countries in different regions and has successfully built the distribution network, setting up and managing overseas subordinate companies.

''A good team worker, versatile, entertainer, funny, and optimistic person''. These are the words to describe his character in the team. At work, he has a strong relationship with his clients. They complement his caring, problem-solving, and fast response trait.

“If People Like You, They Listen to You But if People Trust You, They Do Business With You”

Bracten Tan
Bracten Tan
Business Development | Malaysia, Singapore
Bracten Tan
Bracten Tan
Business Development | Malaysia, Singapore

Email: bractentan@easternsmart.com | Contact: +6011-1799 1168

Graduated with Bachelor Degree (Hons) in Business Administration. Bracten is a passionate, persistent, and strong-willed person. He has multiple experiences in various industries including retail, banking, and e-commerce.

Bracten is an excellent communicator and is very good with people in addition to his recent experience with a joined management trainee program which later promoted him into a managerial position within 5 months in the retail industry. He has exceeded his KPIs and listed among the top 3 sales performers of the new joiner branch sales and service manager in the year 2020 of the banking retail industry.  

He decided to take up a new challenge in the furniture industry to open himself up to ongoing learning exposure and get exhibited to different professional perspectives.

Currently, he is overseeing the wholesaler for Malaysia and Singapore clients.

“Persistence is the most traveled path to success.”